Uusi Tyyli (pronounced oo-si-tea-lee) is a new design movement that focuses on inclusive design at the heart of it’s model.
Uusi Tyyli was devised as a way to create subtle change in the art and design community by organising a movement they could adopt. A key part of creative inclusion is to maintain the energy of the moment – by including more types of people we get more energy to solve things and maintain a sense of excitement.
If the process is interesting then the result will be interesting. A goal constrains the imagination. The search for an objective becomes a trap. It is better to identify areas of focus.
Uusi Tyyli is not about training but about equipping people to think creatively about inclusion for themselves. To explore within the area of focus, inclusion, rather than set a goal. Untrained but willing they will be able to start developing new things within their own worlds.
Uusi Tyyli is about having fun and playing and experimenting like a child not having constraints applied like an adult. It isn’t about a rules based order but about curiosity to improve not seek perfection – there isn’t a right or a wrong with Uusi Tyyli just an electrifying forward motion that provides the energy not the criticism to encourage creatives to think inclusively.
Uusi Tyyli is about sharing the ideas what ever they are because its about finding the 1 great one from the 1000.
It’s about applying the lessons of creativity to inclusion and diversity. It’s about giving a new area of focus to everyone, create a sandbox called inclusion for others to explore whilst drawing attention to all the cool bits to excite and amaze and stimulate as people go.