If you've ventured into the world of social media and content for your brand already you've probably hit on the feeling that something is wrong with it somewhere but your not sure where.
This is because the true value is not always found the same places and a lot of the commentary you'll find on the web only really applies in some scenarios - often not your ones.
Take content marketing for example - this is where you create the stories, articles and the narrative that underpin your brand. Things do have to go in a certain order to be successful but actually knowledge and expertise is critical here and that agencies can only do so much.
A good example of this is where you might have paid for content to be written but when it comes back it is often so wrong that it's a full re-write job for you anyway - it was quicker to do it yourself from the start!
Because of these truths, CIEDA can provide you with two separate content services:
- We provide basic content services that save the bulk of the labour.
- We provide guidance and coaching to you or your team on how to get the content out quickly and effectively.
We do this because it's hard to write content when you aren't the expert in the field but we are expert in helping you access your knowledge and expertise.